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14 Years of WISH. And We’re Just Getting Started.

14 years. Thousands of gifts. Countless ideas. A whole lot of Taylor Swift. And one very big THANK YOU.

Fourteen years ago, Wish Gifts started in a little shop in Denver’s Wash Park neighborhood with a simple idea: gifting should be fun, thoughtful, unexpected, and anything but ordinary.

We had big ideas, a small space, and absolutely no idea just how much fun we were about to have. And what a ride it’s been.

From our first little shop in Wash Park to our freestanding store in Bonnie Brae, to opening our Happy Canyon location, and eventually finding our way back to Wash Park, Wish Gifts has had quite the journey.


But one thing has never changed: our love of finding the unexpected and sharing it with you.

The Thrill of the Find

If there’s one thing we’ve learned in 14 years, it’s that we will never get tired of the hunt.

The markets. The miles walked. The early mornings. The late nights. The thousands upon thousands of collections we’ve explored. The incredible small makers, artists, and brands we’ve discovered along the way.

We’ve bought things we knew you’d love. We’ve taken chances on things we hoped you’d love. And we’ve definitely had a few moments of wondering, “What were we thinking?”

But that’s part of the magic.

We don’t want to fill shelves just to fill shelves. We want to find things that make you stop, smile, laugh, pick something up, and immediately think of someone you love.

The challenge of constantly creating, reinventing, and finding new ways to surprise and delight you is what keeps us going.

Because the minute WISH becomes predictable, we’re not doing our job.

Oh, the Fun We’ve Had.

The parties. The events. The holidays. The themes. The merchandising. The creative ideas that started with “What if we…” and somehow turned into an entire store transformation.

The glitter. The gift wrap. The laughter. The last-minute scrambling to pull off something we dreamed up.

And yes, ALL the Taylor Swift.

We’ve celebrated just about everything worth celebrating, and probably invented a few reasons to celebrate along the way. Because to us, retail has never been just about selling things.

It’s about creating a place people genuinely enjoy visiting. A place that feels different. A place where there’s always something new to discover and maybe a little unexpected fun waiting around the corner.

The People Who Made WISH, WISH.

Fourteen years doesn’t happen without an incredible group of people.

To every single person who has worked at WISH, past and present: thank you.

You’ve wrapped thousands of gifts, unpacked countless boxes, survived holiday madness, rearranged displays for the hundredth time, brought creative ideas to life, and helped make WISH what it is today.

You’ve shared your personalities, your talents, your energy, and your hearts with our customers and with each other.

Some of you have been with us for years. Others were part of a particular chapter. Every one of you has helped write our story.

And we are so grateful.

Denver, You Really Know How to Make a Gift Shop Feel Loved.

Being voted one of Denver’s Best Gift Stores and Best Kids’ Stores multiple years in a row has been an incredible honor.

We’re proud of those awards. Really proud.

But what means even more? The familiar faces walking through our doors. The customers who have been shopping with us since the beginning.

The families we’ve watched grow. The babies we’ve helped welcome. The birthdays, graduations, weddings, holidays, celebrations, and just-because moments we’ve been lucky enough to be a tiny part of.

The friends who bring friends. The customers who tell someone, “You have to go to WISH.”

The people who choose to spend their money with an independent, locally owned business when they have a million other options.

You have no idea how much that means to us.

Supporting local isn’t just a catchy phrase. It’s what allows businesses like ours to dream bigger, hire great people, support small makers, take creative risks, and keep bringing something different to our community.

And you’ve given us the opportunity to do that for 14 years.

14 Years In. Still Dreaming Up What’s Next.

You might think after 14 years we’d be ready to slow down a little. Not a chance.

We’re still chasing the next great find. Still dreaming up the next event. Still walking the markets looking for something we haven’t seen before. Still  merchandising, reimagining, and asking ourselves, “How can we make this even better?”

Because what drives us isn’t simply having a successful gift shop.

It’s the challenge of making WISH more interesting, more creative, more personal, and more fun every single year.

We want you to walk in and wonder what’s new.

We want you to find something you didn’t know you needed.

We want gifting to feel exciting again.

And we want to keep surprising you.

So Here’s to 14 Years.

To our amazing customers, our incredible team members past and present, the makers and brands who have been part of our journey, and the Denver community that has supported us every step of the way:

Thank you for showing up. Thank you for shopping small. Thank you for believing in WISH. And thank you for letting us have so much fun doing what we love.

We’re grateful for where we’ve been, proud of what we’ve built, and more excited than ever about where we’re going.

14 years down. So many more ideas to go.

Trust us. We’re just getting started.

With love and a whole lot of gratitude,

The Wish Gifts Team 💗

Come celebrate with us at Wish Gifts in Wash Park or Happy Canyon this Friday and Saturday (October 23rd and 24th). We can’t wait to see you!